Strategies
In our vocabulary the word "strategy" is defined as the routes and conditions to be created in order that the above mentioned targets can be achieved.
This occurs by way of analysis of:
- Potential of success
- Success factors
- Value-added activities in comparison to the best in the market
- Competitors and the unique features
- Chances, risks and trends in the surroundings
- Market appeal and the strength of the competitors (portfolio)
- Structure of distribution and sales
- Customers (structure) and customer satisfaction
- Product groups and innovation potential
This analysis allows us to examine the following types of strategy for their suitability for the individual company in question and, if any particular strategy is found to be suitable, it is included in the concept.
Marketing Strategies
- Laying down of the product-/market combination
(market field strategies) - Determination of the mode of the market influence
(market stimulation strategies) - Definition of the manner respectively the degree of differentiation for the exploitation of the market
(market division strategies) - Laying down of the territorial alternatives
(areal strategies)
Standard Strategies
- Investment-/growth strategies
- Selective strategies
- Siphoning off /disinvestment strategy
Competitive Strategies
- Cost leadership
- Differentiation
- Specialization (niche)
We see the formulation of strategies and the permanent work performed on them as a thought process that will lead us far into the future. A well thought out strategy smoothes the way for the right operative manoeuvres and decreases the risk of making the wrong decision.
