Model

The model (the mission) is at the very beginning of the concept. This is elaborated together with the management of the company on the basis of their ideas and visions.

The model provides the company with a certain fundamental direction on the basis of a conclusive, all-encompassing company philosophy. The company mission must harmonise and include all technical, marketing and administrative components of the company on the basis of the following facts:

• The role of the company within its surroundings
  (market, branch of industry)
• The activities of the company
  (performance, technology, customers)
• The potential and restrictions
  (staff, management, know-how)
• The company policy
  (independence, market position, innovation)

The essential point is the consistent universal orientation around the customer. This will be noticed by the customer and will lead to a strong brand, product and company competence.