Concept

The above mentioned analysis serves as a definition of the starting position and functions as a platform for the entire concept, with which the future of the company will be formed. This includes a detailed examination of the company as a whole, its mission and its aims, describes the strategies with which these aims should be achieved and defines the means that are to be employed.

The key emphasis of the conceptual work is the use of a series of analysis tools in internal company conferences and workshops. These tools will help to determine the key areas of competence of the company and the optimum market-product combination. The employment of these analysis tools will establish the basis for our model, the (new) targets and strategies and the structures to be harmonised with it.